Every four seconds someone loses their life to suicide.

Join us in the fight for mental health.

More than 43 million Americans suffer from mental health issues. In the UK 1 in 4 people experience a mental illness each year. Around 100 million people in Africa suffer from depression and 85% of those have no access to treatment. Mental health is the most neglected problem in every society and our goal is to raise awareness and provide resources to those suffering wherever possible.

Until we can afford more, we donate 1% of all sales to two organizations that we believe are effective, and meet the highest criteria for financial health, accountability and transparency.


The Jed Foundation.

JED is a nonprofit that protects emotional health and prevents suicide for our nation’s teens and young adults. The organization partners with high schools and colleges to strengthen their mental health, substance misuse, and suicide prevention programs and systems. They equip teens and young adults with the skills and knowledge to help themselves and each other, as well as encouraging community awareness, understanding and action for young adult mental health.

Text “START” to 741-741 or call (800) 273-8255 to get help now, or visit jedfoundation.org to make a donation directly, volunteer or explore more help options.


The Hi, How Are You Project.

The Hi, How Are You Project is a non-profit organization inspiring new conversations around mental health issues by funding and creating thoughtful media content, projects and events, and provides a platform for the exchange of ideas and education on mental well-being. Supporting this project requires a pledge to ask people, “Hi, how are you?” Doing this with genuine concern and without judgement helps friends and family open up about complex issues, provides support, and can even save lives.

Visit hihowareyou.org to make a donation directly or learn about volunteer opportunities.


Buying our products isn’t enough.

Our guiding principle is that making a powerfully beautiful world requires powerfully beautiful people. We strive to be the person we needed on our worst day, and doing that requires true compassion, for ourselves, those around us, and the entire world. Here are four great ways to get started:

Get educated and raise mental health awareness.

Volunteer for a mental health cause you believe in.

Donate to a reputable mental health action organization.

Check in and be there for the friends, family and strangers around you.


Mental health issues will always exist, and doing whatever we can, wherever we are, is an ongoing responsibility we all share. We hope you will get involved and help relieve suffering and contribute to a better world for everyone.

If you or someone you know needs immediate help, contact the National Suicide Prevention Lifeline 24 hours a day at (800) 273-8255.

Want to know about us?

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